How to Win in a Changing Technological World

Advancing technology offers a multitude of options and just as many risks. In this article, James Hallatt, Senior Vice President of the Oral Health Category at GlaxoSmithKline offers some tips on how to tackle tech.

Key points include:

It is important to be clear what you are trying to achieve with your business as opposed to a specific technology. This really needs to be carefully defined.
Strategy overall is important but usually relatively easy to define. Delivering the strategy – and staying focussed on that delivery – is the hard part.
When it comes to technology: be choosy. Ask the obvious basic questions and keep asking them until you are satisfied.
Investing in developing people individually will drive up capability.
Keeping management in place for a minimum of three years allows for consistent delivery and ownership.

Contributors:

James Hallatt, Senior Vice President Oral Health Category, GlaxoSmithKline

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