Why the digital revolution in media newsrooms has reset the world of PR

People today get their news from a variety of sources during any given day – an insight which has driven a multi-media revolution at the BBC. Peter Horrocks, the Director of Global News at the BBC, was the man who managed the revolution there – transforming 21 different news platforms into one of the biggest multimedia newsrooms in the world.

At an event with Bell Pottinger, Peter talked about the changes this revolution has brought to news gathering – and the profound implications for communications professionals.




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