Can Customers Tell you How to Run your Business?

What does it mean to put your business right at the heart of everything your customer does? In this report, Criticaleye Partner Yonder discusses the benefits of businesses moving from customer-centric to customer-driven strategies, and the dividends it can bring in a company’s growth overtime.
 
Key Takeaways include:

• When companies view their target markets within the wider content of their lives, they can position the business to serve the customer better on their terms.
• Businsses should be seeking strategic insight, long before they develop any strategy.
• The upshot of all this is not to look at a business through the lens of what it sells, but through the eyes of its customers.