What we can all learn from the Obama campaign to improve our communications

Two years before Barack Obama won the US election, two in five Americans didn’t know his name. Now he is President of the United States.

A common view is that his success was a result of his personal appeal. However, charm alone would not have been enough to overturn the hurdles he faced.

Getting over those challenges took remarkable, innovative campaign techniques. This article from Bell Pottinger discusses some of the techniques.




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