The debate on whether ‘ethical spend’ declines in a recession is in full flow. Are consumers still making ethical choices? The recession, the explosion of technology, the social revolution – all have combined to create a perfect storm of change. For all there is a new normal. But what is it?
Bell Pottinger’s latest research into ethical consumerism has some powerful messages for business leaders. Their survey, shared here with Criticaleye members, suggests that two thirds of Britons are working up an ethical ladder towards some form of enlightenment and putting their wallet where their values are.
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