Ask ten people the meaning of the word ‘strategy’ you will probably get ten different answers. There may be a common thread which runs through the various definitions, but usually not enough to conclude that strategy is a genuinely commonly understood concept. In this article, Nicky Bicket tackles the hidden meaning of strategy. He is supported by Ruth Cairnie, Rob Crossland, Bob Emmins, Stuart Green, Kelvin Harrison and Bernie Waldron who, in their own words, describe what strategy means to them.
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