We live in a world that has been re-set. There can be no return to business as usual. In this world, our communications planning and thinking needs to be re-set too. We need insight faster, cheaper and we need it to be truly authentic. But how do we get it?
The answer? Learn to tap in to the world’s largest,most honest and unselfconscious focus group.
In this article, Criticaleye's Kevin Murray, Chairman of Bell Pottinger, looks at fast ways to get fresh, free and authentic insights.
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