
In this update to his 2004 book Brand America, British government advisor Simon Anholt argues that America’s brand, or international reputation has endured further blows as a result of unappealing foreign policy and uncompromising approach to current environmental issues.
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Hosted by Marc Barber, Director of Content, Christopher Boerger, CFO of E.ON UK, he reflects on the role CFOs play in innovation and growth within a company. He explores the mindset required to succeed, which is based o...
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