Why CEOs Must Know Their Audience

Authored by Nick Helsby, Managing Director, Watson Helsby

It can be daunting for a first-time CEO to understand and manage the expectations of multiple stakeholders.

Nick Helsby, MD of Watson Helsby, a specialist communications and corporate affairs executive search firm, explains how a communications director can ensure a leader gets off to a strong start.

Points discussed include:

Making an impact
Building a narrative
Stakeholder relationships
Looking externally

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