We often find beauty in complexity but, when it comes to creating a strategy, perhaps the mantra should be: keep it simple, stupid. After all, the more complex the strategy, the more it can be open to interpretation and potential confusion. In this article, Nicky Bicket, MD of the Strategic Thinking Group and Managing Partner of The Katale Partnership, argues the case for simplicity and asserts that, if strategy is really about making choices, your choices should begin and end with a very simple question. He is supported by comments from Clive Ansell, Martin Balaam and Tony Cocker.
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