Brand America at the Crossroads

The term ‘brand’ is today more widely applied than ever before. Shops are brands, companies and universities are brands, singers and politicians are brands. Even political parties, religions, cities and nations are described as brands. Ahead of the megabrands, ‘Brand America’ is in a class of its own - a premium label across an incredibly wide range of product and service sectors. But the last few years have seen a decline in the passion with which the America brand is promoted, according to Simon Anholt – who examines the crossroads at which America finds itself in this article for the Criticaleye Review.

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