Who Owns the Customer Relationship?
How do you measure the strength of the customer relationship?
In this film the panel debate the best way to measure the strength of the customer relationship, and the use of ‘big data’ to achieve this.
Questions
Select from the links below to watch our panel respond to questions posed by the floor
- Who owns the customer experience on the board?
- How should you respond to customer feedback?
- Who are the key consumers in your supply chain?
- Does everyone in a business need to be customer focused?
- How is the BBC approaching its customers in a multichannel world?
- In the B2B space, are there good examples of customer centricity?
- How do you measure the strength of the customer relationship?
- Can customer service ever be perfected?
- How should businesses deal with bloggers and social media activists?
