Customer expectations are changing and the proliferation of channels and devices presents a logistical challenge for companies to deliver a consistent, cohesive service.
 

This Criticaleye breakfast Forum, held in association with IBM, discusses how companies are reaching customers across multiple channels in an effort to achieve a unified experience, drawing on the first-hand experiences of IBM’s Bill Payne, Barclays’ Travers Clarke-Walker, WDF’s Padraig Drennan and Mothercare’s Sophie Birshan.