The global population is ageing, owing to declining birth rates and increasing longevity in many parts of the world. This ‘Silver Economy’ represents a growing and dynamic market segment that demands more attention from business. This event will tackle the opportunities for companies to benefit from this Megatrend.

Contrary to the conventional wisdom that this ageing trend is a problem, the ‘greying’ of the population represents a significant untapped growth opportunity with many industries standing to benefit from the surge in age-related demand... if only they can seize the initiative.

One obvious area to benefit is health services and wellness products, including long-term care for the elderly and pharmaceutical products. Another is in the area of communication and collaboration technologies with Cisco’s Ageing Well initiative a prime example of how companies can harness this market.

This Criticaleye film, completed in association with Accenture, discusses the hidden opportunities for companies to benefit from an ageing population.

In this clip, one of the four speakers, Will Hutton, Executive Vice Chairman of the Work Foundation, gives us his thoughts.

• How can Baby Boomers be a strategic asset to an organisation?
• Are we seeing the emergence of a generation of 'grey entrepreneurs'?
• Will the negatives of the 'silver generation' outweigh the positives?
• How do organisations' values need to evolve if they are to retain 'silver' employees