INSIGHTS

COMMUNITY ARTICLE

How the Pandemic Drove Companies to Raise Their Data and Analytics Game

Before the pandemic, many businesses were unprepared for the radical and transformative digitisation that would become necessary. Now, over a year later, digitisation is rising to the forefront of everyone’s agenda. In this report, Criticaleye Partner, TCS, share their insight on how companies are using data and analytics to improve their post-pandemic position.

Key takeaways include:

While collecting and storing data to become more data-driven, companies have allowed their models to age. These models must be continually re-examined and refreshed to optimise the data’s value.
Only 25 percent of businesses surveyed said they have the ability to offer an end-to-end digital customer experience.
90 percent of businesses surveyed have either maintained or increased investment in their digital transformation efforts.