Fjord Trends 2021

• The customer you knew yesterday is not the same one you have today. Continue to study the context of your customer base because it will likely remain unstable for some time.

• Consider the ethics of remote working. How your employees engage with the company must be central to your thinking. Acknowledge that each employee’s home is still their personal space and that their privacy is important.

• Inequality became one of the dominant issues in 2020. Your employees are your advocates and will spread empathy beyond your walls. Consider your employee stakeholders and build purpose from the ground up.