There has been much debate around the ethics and morality of the data revolution with concerns that information would be used against individuals or at least without their consent. Emerging from lockdown may provide an opportunity for a mature and informed debate around data, consent, application and trust to be had.
This insight by Capita Consulting looks at balancing trust, data and ethics in order to provide better services both in a crisis and out of one.
Key points include:
- The need for good information for algorithms
- Consent around data usage
- The importance of trust
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