Incumbent organisations need to continue to innovate to survive. In this article Capita Consulting outlines some of the key reasons why.
The argument considers how most executives today get the need to innovate at the front end of their businesses – improving customer experience, designing better user interfaces, developing prototypes. But, in many ways, these have become hygiene factors, helping big businesses to maintain parity with the challengers. They are less fluent when it comes to thinking about truly disruptive innovation, preferring the safety of incrementalism.