True Transformation

To deliver significant, sustainable improvements in performance CEOs must take on the mantle of Chief Change Officer, finds this report by Alvarez & Marsal.

Key points include:

The CEO must be the chief storyteller, painting a clear and compelling case for why the transformation is necessary
The CEO must consistently model the new mindsets and behaviours required from the organisation and lead by example
CEOs must hold their senior leadership team equally accountable for managing and leading change
They must clearly and consistently reinforce the ‘why’ and the ‘how’ for the duration of the transformation
The CEO must have the courage to identify and tackle barriers to change that could undermine or derail the transformation.

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