Rethinking Customer Value

Retailers continue to be under pressure to drive innovation in a way that delights customers and is cost-effective. Yet few businesses are doing enough to entice these fickle shoppers.

Featuring commentary from:

Rachel Barton - MD, Customer Strategy - Accenture

Andrew Minton - MD - Criticaleye

Andrew Moore - SVP and Chief Merchandising Officer - Asda

Mark Newton-Jones - CEO - Mothercare

It is tempting to compete with the best in the pack by repeatedly investing in the latest tech trend, but jumping to quick conclusions isn't always the wisest course action.

Despite the potential, many businesses aren’t seeing a return from their online investment and have failed to fully recognise and monetise the allure of an in-store experience.

Modern businesses need to be responsive to customers, but they also should be careful to avoid fickle and short-termist consumer trends.

DOWNLOAD INSIGHT

Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.

HR Director Research Results ...

This research, conducted at our HR Director Retreat, highlights the executive focus on business performance and ensuring the right leadership capabilities are in place to drive change and success. Key findings from C...

The Inspiring Leaders Podcast...

Focused on what leaders should be prioritising over the next twelve months, advice for first-time CEOs and how Chairs in high-growth businesses can better support their CEOs. Key discussion points include: Pr...

Data-driven HR

Large corporations must radically transform their operational and organisational structures. The future lies in skills-based organisations, where talent is the cornerstone of success. Featuring commentary from: ...