INSIGHTS
COMMUNITY ARTICLE
How Can B2B Organisations Engage Consumers?
B2B organisations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach, according to this report by Accenture Digital and Criticaleye Thought Leader Steve Muylle.
Other Insights Contributed by Accenture:
Related Insights
Your Peers Also Read
.png "Refinitiv")
