This report by Bell Pottinger's Kevin Murray and Henley Management College's Jon White summarises a series of interviews, with 14 CEOs and Chairmen from major UK and international organisations. Focusing on what CEOs perceive to be the value of public relations, their own role in reputation management and how they assess the contribution that public relations makes to their overall business and organisational performance, the paper, hosted by Criticaleye, presents thumbnail sketches of their companies and organisations which can be found together with the questions which guided the interviews.
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