Is Your Digital Strategy on the Money?


Meeting customer demand by building a digital offering is one thing, commercialising it is something else entirely.

Criticaleye speaks to John Allan, Jonathan Elliott, Gary Favell, Charlie Johnstone, Helen Murray, Steve Muylle, Jay Patel, Martyn Phillips and Heather Savory to find out how different companies are getting a return on their digital investment.

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Contributors
Charlie Johnstone
Co-Founder
Newlands Capital
Gary Favell
Owner
Favell Consulting Ltd
Heather Savory
Non Executive Director
UK Parliament Information Authority
Helen Murray
Former Chief Client Officer
Webhelp UK (London)
Jay Patel
SVP & GM, Webex Customer Experience Solutions Group
Cisco
John Allan
Non-executive Chair
Tesco
Jonathan Elliott
Vice President, Head of Experis Europe
Experis
Martyn Phillips
Former Group Chief Executive
Welsh Rugby Union
Steve Muylle
Professor & Partner
Vlerick Business School


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