Criticaleye Asia Podcast - Succeeding as a Regional CFO in Asia

Echo Jin, Chief Financial Officer for Asia at Microsoft, shares her perspective on the evolving role of CFOs, highlighting how finance leaders are increasingly involved in shaping business strategy, leading diverse, cross-border teams and responding to rapid market changes.


Hosted by Yu-Wen Hsiao, Marketing and Communications Manager, APAC at Criticaleye, they discuss the unique challenges faced by finance leaders in Asia, as well as how the CFO role is expanding beyond traditional financial oversight to become a key driver of innovation and long-term organisational success.

Discussion points include: 

• How does the role of a Regional CFO extend beyond financial oversight in shaping the business strategy?
• How do you influence key stakeholders to align and drive organisational decisions?
• What challenges do you face in leading cross-border finance teams?
• How do you see the CFO role evolving in the future, especially in terms of driving innovation?
• How do you envision the CFO role adapting to challenges in Asia?