The Empowered Consumer

In a world where companies are increasingly focusing on customer-centricity and personalised experiences, why are 74 percent of consumers walking away from purchases? In this report, Criticaleye Partner Accenture offers fresh insight into consumers’ experiences in making purchasing decisions across categories.
 
Key takeaways include:

  • Consumers are finding buying decisions overwhelming - 74 percent of customers walked away from a purchase for this reason.
  • Generative AI is powering hyper-personalised experiences, cutting through the noise and deepening consumer relationships. However, customers want to know their data is secure and used ethically. Companies need to build trust and responsibility into their approach to designing, deploying and using Generative AI.
  • Shifting three key phases of the consumer journey (discovery, conversion and loyalty) will transform the role companies play in people’s lives, and the relationship they have with their consumers.




Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.

Click here to download this insight
Pursuing Value Creation as CF...

Brad Greve is a strong believer in the role of the CFO as an enterprise leader and a driver of value creation in a business. In this exclusive interview with Criticaleye, the CFO of FTSE 100 giant BAE Systems talks thro...

Click here to download this insight
Build Your Tech and Balance Y...

Technical debt is the cost, in terms of money and effort, required for a company to keep its IT systems up-to-date and capable of meeting business needs. This Accenture report stresses that the balancing — not eli...

Click here to download this insight
Leading Change as a CFO

As the UK water industry faces rising regulatory pressures, environmental challenges and increasing public scrutiny over sustainability and infrastructure, Severn Trent is at the forefront of driving positive change. Gr...


1 2 3 4 5 6 7 8 9 10
Displaying 1 to 3 of 420




Workday Concentrix AlixPartners Legal & General Investment Management NATS GlaxoSmithKline plc Google Mayborn Group Amazon UK London Stock Exchange Group Drax Group plc Palo Alto Networks Royal London Group IBM E.ON UK Eightfold AI Tullow Oil plc LDC Experian Accenture Eton Bridge Partners Salesforce Veolia Water Technologies Lightsource bp