Small and Medium Business Trends Report

Following on from a period of change, owners and leaders of small and medium business’s (SMBs) have experienced challenges including, a health crisis, large-scale social change and a volatile economy. In the now fifth edition of the “Small and Medium Business Trends” report, Criticaleye partner Salesforce, with the help of 2,500 SMB owners and leaders around the world, reflect on the current perceptions and insights of SMB owners and leaders, and how these insights have changed over time. 

Key takeaways include:

  • Two-thirds of SMB leaders say community support has been important to their company’s survival – with retail and consumer goods industries saying they relied heavily on outside support.
  • More than two in five SMBs have provided flexible working arrangements to employees during the pandemic. In doing so, new employees now expect more before starting a job such as flexible schedules and the ability to work remotely.
  • Due to the rapid use of ecommerce amongst SMBS, nearly all (90%) of SMBS are focusing heavily on data security and taking action to ensure customer information is safe.




Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.

Click here to download this insight
Do Female Leaders View Disrup...

This report by Criticaleye Partner,  AlixPartners explores how female C-level and senior executives are navigating current disruptions by actively seeking new opportunities from the uncertainty ahead. Key Takeaw...

Click here to download this insight
Growth Company Research Resul...

In this research, conducted at our Growth Company Retreat, we asked leaders of high and fast-growth businesses about the challenges and opportunities they face this year, as well as their most likely exit routes. Key...

Click here to download this insight
Growth Company Research Resul...

This research, conducted at our Growth Company Retreat, provides a fascinating insight into the challenges growth leaders are facing around what to prioritise in a tough economic climate, growth and exit strategies, and...


1 2 3 4 5 6 7 8 9 10
Displaying 1 to 3 of 8




NatWest Group Worldpay AlixPartners Royal London Group NATS British Land Hitachi Solutions Concentrix LDC GlaxoSmithKline plc London Stock Exchange Group Lightsource bp Experian FTSE Women Leaders Review E.ON UK Accenture Amazon UK Legal & General IBM Consulting Eightfold AI Salesforce Aldermore Group Redwood Bank Palo Alto Networks Rolls-Royce Drax Group plc Google Workday