TCS 2021 Global Leadership Survey Where How and What Leaders Will Compete With in the New Decade

Following on from the pandemic, businesses from around the world are heading into a period where digital reliance will be at an all time high. In this report, Criticaleye partner Tata Consultancy Services launched a major research study to understand how large global companies had recalibrated their strategies through 2025. Specifically their digital strategies, offerings, ways of conducting business and their leadership approaches as people increasingly work in digital ways.

The survey was fielded over the first three months of 2021, including input from over 1,200 senior executives from a broad range of industries and four regions of the world (North America, UK & Europe, Asia-Pacific and Latin America.
Key takeaways include:
  • Senior leaders see growth over the next four years to come from new digital offerings, entry into new markets organised along cross-industry “digital ecosystems” and more collaborations with new competitors in those ecosystems
  • Senior leaders predict that optimisation will be more important than innovation for organisational growth and profitability between now and 2025.
  • Levels of ecosystem-based strategic planning are relatively consistent across the globe showing national boundaries are of declining relevance in a global market.

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