From Brand Me to Brand Business

Authored by David Molian, Senior Lecturer and Director, Business Growth and Development Programme, Cranfield School of Management

David Molian, Criticaleye Thought Leader and Director of the Business Growth & Development Programme at Cranfield, explains that, for any entrepreneur to consider themselves a success, they must have crossed the bridge from ‘brand me’ to creating a business that has independent value.

Share this with your Community




Click here to download this insight

DOWNLOAD INSIGHT



Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.

Click here to download this insight
2026 Enterprise Software Tech...

In this report, Criticaleye Partner AlixPartners suggest that 2026 will likely mark a structural turning point for enterprise software, as AI reshapes not only how software is built, but how it is priced,...

Click here to download this insight
Shaping the Future of AIM

This Discussion Paper Feedback Statement by Criticaleye's Advisory Member London Stock Exchange Group has been published following a recent call for input from all stakeholders relating to the future of Lo...

Click here to download this insight
Embracing the Human-AI Partne...

Singtel faces a rapidly changing environment as geopolitics, customer expectations and AI reshape its business. In discussion with Criticaleye Senior Editor Bridgette Hall, Group Chief People & Sustainability Office...


1 2 3 4 5 6 7 8 9 10
Displaying 1 to 3 of 305




Concentrix Worldpay E.ON UK FTSE Women Leaders Review Aldermore Group Salesforce AlixPartners Lightsource bp Palo Alto Networks GlaxoSmithKline plc Workday Google Accenture London Stock Exchange Group British Land IBM Consulting NatWest Group Legal & General NATS Hitachi Solutions Drax Group plc Rolls-Royce Eightfold AI