Last year, the over 65 age group represented 15 per cent of the population in the advanced economies and over 450 million people will be turning 65 in the next two decades. This shift in demographics is set to continue, presenting enormous commercial opportunities for businesses.
In this article, Aimie Chapple, Will Hutton, Phil Smith and Dominic Swords discuss how organisations should be preparing for and capitalising on the 'silver economy'.
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