Getting reputation management into the heart of business

It's been a good ten years since ‘reputation management’ entered the corporate lexicon and today, it’s common to hear terms like ‘reputation risk management’ and ‘reputation strategy’ at the top of a company. But have these investments paid off? Many surveys suggest they haven't. In this article for the Criticaleye Review, Regester Larkin's Andrew Griffin and Senior Manager of Reputaional Risk at HSBC, Ivor Godfrey-Davies offer their thoughts on how to really get reputation management into the heart of business.