Thinking It Through: Building Customer Relationships with Thought Leadership


Conscious development and use of it can therefore strengthen the relationship with customers, increase business growth and provide competitive edge by enhancing product and service differentiation.

In this article, Terry Corby, the Chief Marketing & Communications Officer at KPMG, explains how organisations can build customer relationships through thought leadership.

The article is supported by comments from Tim Johnson, Carlos Keener, Gareth OsborneRob Pendleton and Luke Wilde.

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Contributors
Carlos Keener
Managing Partner
Beyond the Deal
Gareth Osborne
Marketing & Business Development Director
Eversheds, London, United Kingdom
Luke Wilde
CEO
twentyfifty
Rob Pendleton
Marketing Director

Tim Johnson
COO
Regester Larkin by Deloitte


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