The New Normal Consumer Behaviour

Lockdown, self-isolation and social distancing are all phrases that only a short time ago would have been greeted with confusion by the average person. For the majority of us this is an unprecedented period of rapid adjustment as our routines are fundamentally changed.

In this article, Capita Consulting considers how the UK consumer has been impacted by the unfolding pandemic.

Changes discussed include:

• Stockpiling

• Cutting discretionary spend

• The shift to online

• Blurring of home and work

• Longer-term predictions

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