In this article, Pierre Goad, Head of Communications at HSBC, considers how a more analytical and textured approach to internal strategy can help to win employee hearts and minds.

This article looks at the following points: 

-  The importance of narrative and messaging in boosting staff morale, including how communication can be better utilised by senior leaders when they communicate with their staff. 

- How data analytics can be used to help CEOs with leadership and decision-making, allowing them to make decisions based on data and not on anecdote.

- A consideration of what tool can be used to boost internal communication.

- Tips on how to measure the culture of an organisation and what practical steps can be put in place to speed up transformation.