In 2024 Andrea was appointed Chair of the Nomination Commitee at Svensk Handel, an employers assocaition that represents the trade and commerce sector in Sweden.
and also Non-executive Director at Zühlke Group, a global service innovation provider. Andrea's other roles include Non-exective Director at Viaplay Group, a media and entertainment company; a Non-executive Director at evoke, a world leading gaming and betting company; a Non-executive Director at Stadium, Sweden's largest sports chain; and a Non-executive at Logent AB, a contrast logistics company based in Sweden.

 

Her former roles include Chair of the Board of directors at Bilprovningen, Sweden's leading actor in the area of motor vehicle inspections; previous Non-executive at BillerudKorsnäs, a leading provider of packaging materials and solutions; previous Non-executive Director at Currys plc, the FTSE 250, multinational electrical and telecommunications retailer and services company; previous Chair of Acast AB, the world's largest global podcast marketplace, and previous Chair of Teknikmagasinet AB. Andrea was also formerly Non-executive Director at ICA Gruppen, the second largest retail company in the Nordics, and James Hardie Industries plc, the global building materials company and was also Non-executive Director of Lighthouse Group, Phoodster and Mr. Green & Co.

 

During her executive career, Andrea was Chief Executive of Boxer TV Access AB, a brand owned by Tele2 AB, which provides pay television channels on the digital terrestrial television network in Sweden. Prior to this, Andrea was Managing Director for the Nordic countries at Panasonic, Chantelle Group and Twentieth Century Fox. 

 

Her early career involved several senior marketing roles with Procter & Gamble and Johnson & Johnson.