Criticaleye produces inspiring film content covering a broad variety of topics.
Watch all of our videos by visiting the Criticaleye YouTube Channel.

Customer data, if mined and managed appropriately, can reveal how a business should adapt in order to meet its customer’s needs. But who in the organisation takes charge of it and what processes might need to change?

Criticaleye interviewed IBM’s Bill Payne to explore how businesses are refining their understanding of consumer behaviour in the digital age.