Criticaleye Films
Criticaleye produces inspiring film content covering a broad variety of topics.
Watch all of our videos by visiting the Criticaleye YouTube Channel.
Watch all of our videos by visiting the Criticaleye YouTube Channel.
Patrick Butcher - What is the CFO’s role in a company change programme?
Patrick Butcher points out that the key role for the CFO during a change programme is that of the critical friend. They must offer a realistic critique of the plans, exposing the flaws, but then drive the agreed programme forward.