The Management of Corporate Reputation
Corporate reputation management and how you measure it is the subject of this Criticaleye breakfast Forum held in association with Henley Business School. Featuring speeches from Henley's Kevin Money, Aviva's Stephen Pain and Chairman of Bell Pottinger, Kevin Murray, topics of discussion include:
• benchmarking corporate reputation
• reputation and risk
• external drivers of corporate reputation
• getting buy-in to values associated with corporate reputation
Questions
Select from the links below to watch our panel respond to questions posed by the floor
- How do you get key executives to buy-in to the values of Reputation Management?
- How can you benchmark your specific reputation against other companies?
- The Management of Corporate Reputation
- Is reputation influenced by the wider geo-political & economic situation?
- Is reputation the primary risk factor in business and how do you control it?
- How can the effect of competitors' actions in your sector be controlled?
- How do give customer facing-staff ownership of reputation?
