The 20 Ps of Marketing - Introduction
Criticaleye Associate and veteran marketer,
David Pearson, has 30 years of experience in leading businesses. In early 2009, he began writing a book in which he extends the classic marketing mix of four Ps to 20. This is the first of a series of excerpts produced for Criticaleye Members from David’s forthcoming book . This introduction provides a brief overview of the 20 Ps.
China’s Changing Business Model of Banking
The recent turmoil of the global financial system highlights a need for banking business models to be reconsidered around the world. For emerging economies, the Western model style of banking and finance has clearly failed.
Over nearly 30 years, China has gradually moved to a universal banking system. Academic research about the gradual changes of this model, however, is still rare (especially in an international context). This paper, from the China Europe International Business School, aims to shed some light in this regard drawing from a comparative study based on data from banks in China, Europe, the UK and the USA.
Reinventing Strategic Philanthropy
The philanthropic reaction to the Haiti earthquake has shown that people are willing to donate time and money for a good cause. At the same time, serious questions continue to be raised about the effective use of this money. How can philanthropic organisations cooperate with the business sector to raise resources and create impact?
Professor Lucas Meijs, recently appointed Professor of Strategic Philanthropy at Criticaleye Affiliate
Rotterdam School of Management, focuses his research on three strategic challenges faced by philanthropic organisations: 1) sustaining philanthropic commitment; 2) selecting and executing programmes; and 3) examining the role of management and boards.