This Criticaleye forum, in association with Accenture, considers how to achieve a competitive advantage through sustainability.

The panel, made up of Accenture's Peter Lacy, O2's Bill Eyres, Whitbread's Tabitha Aldrich-Smith and Marks & Spencer’s Richard Gillies, discuss topics including: how to maintain commitment to sustainability in the current climate, the changing consumer attitudes to sustainability and the commercial opportunities that sustainability presents.

• Is a fundamental shift in paradigm needed to achieve truly sustainable business?
• Can sustainability be simplified to increase understanding & reduce consumer mistrust?
• Which companies do you feel are leading the field in sustainable business practice?
• Which organisations need to collaborate to address the sustainable challenge?