In a constantly changing business environment, harnessing the power of innovation is essential for long term success. This idea has long been embraced by start-ups and smaller enterprises but is more difficult for larger, well established businesses to integrate.

This Criticaleye Forum, in association with Accenture, considers practical approaches to incorporating innovation into your business model. It draws on the first-hand experiences of: Aimie Chapple, Managing Director, UK and Ireland Client Innovation Accenture; Ruth Cairnie, Executive Vice President, Strategy & Planning, Shell International BV; Martin Grieve, former Managing Director, Unilever Corporate Ventures (now at Reckitt Benckiser); and Costas Markides, Professor of Strategy and Entrepreneurship, London Business School.

• How do you judge which ideas are the right ones to invest in?
• How can corporates use innovation to gain influence at the macro level?
• How important is it to create separate units for innovation?
• Who takes responsibility for driving innovation within a business?
• When is it appropriate to stop a bad idea in its tracks?
• How can corporates use innovation to gain influence at the macro level?
• Do investors understand the time it takes for innovation to generate ROI?
• How can good ideas cut through the inertia that often exits in corporates?