My Toolkit: Developing your personal brand

For individual success, executives need to define and communicate their achievements effectively. Whether you are thinking about your next executive role, or non-executive positions, it is important to be recognised as a leader in your field. There are numerous ways to use Criticaleye to raise both your own and your company’s profile, whether it be to showcase your firm’s strengths, to enhance your personal brand or simply to bring other members into your offices. You can:

Host an event

To raise your profile and meet a range of new people at the same time, you can host an event at your office or in a private venue. We will work with you to structure the event so that it meets your needs.

We can help you to

• explore a specific business issue with experts and peers
• bring together your counterparts from other organisations for a open discussion
• meet a diverse mix of members in an informal environment.

Contact your Relationship Manager to talk about hosting an event.

Speak at an event

Speaking at a Criticaleye Forum gives you a platform for your expertise beyond the event. Forums are filmed and uploaded onto our website, projecting your brand to business leaders across the globe!

Be a talking head

Comment on current events or business issues in our weekly newsletter and reach 70,000 senior executives (to see past newsletters with other members’ quotes click here). You can also comment on research contributed by our affiliate strategy houses or business schools.

Be interviewed

When we interview members, either for an article or a film, we work on the questions we cover with you beforehand to ensure you can display yourself in the best light.

Get published

Members and experts frequently collaborate to produce articles for our website and biannual Review. Once your article is online it is easy to forward it to anyone you would like to impress.