In a world increasingly driven by data and technology, reputations and brands are ever harder to protect. This report, based on research by EY, covers business leaders’ attitudes to risk, the drive for data value, the role of regulation and balancing fair use and trust with commercial gain.
Key findings include:
· 99% of survey respondents agree trustworthiness is important
· 50% say being trusted by customers and stakeholders equals better financial results
· 78% say being trusted improves brand visibility and reputation
· Only 13% of corporates are on track to meet the GDPR deadline
· Less than 50% believe GDPR will be sufficient to keep their data safe and secure
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