4 Myths about How to Respond to Disruption

Julian Birkinshaw, Professor of Strategy and Entrepreneurship at the London Business School, explains some of the misconceptions about how to embrace emerging technologies
 
The 4 Myths about Distruption
  1. Every industry will be disrupted
  2. Established firms get in trouble because they don’t see the new technology coming
  3. You must listen carefully to your front-line employees and build consensus for change
  4. Smart decisions rely on big data and business analytics




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