As Gen Y moves into a crucial role as the demographic backbone of Chinese society, taking on positions of responsibility and representing an important consumer group, companies must adapt to its demands.
This article from Criticaleye Thought Leader, Professor Nandani Lynton, aims to help companies prepare to manage successfully the rise of Gen Y.
This is an adapted excerpt from Ain’t Misbehaving: Labours and Loves of China’s Gen Y, CLSA University Blue Books - Experts’ Views for Expert Investors, Beijing.
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