The impact of social media is embryonic today but could ultimately surpass the predictions of the industry’s most daring visionaries.
In this article, Accenture's Caroline Firstbrook explains that companies that actively experiment with embedding a social media mindset and capabilities in their business processes will transform their relationships with customers and create value in unforeseen ways.
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Focused on what leaders should be prioritising over the next twelve months, advice for first-time CEOs and how Chairs in high-growth businesses can better support their CEOs. Key discussion points include: Pr...
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