Decisions Decisions - What CEOs can learn from Star Trek

Life is full of decision-making with the average person making thousands each day. CEOs, by the nature of their role, are of course likely to have to make more than the average – at least in terms of the ‘big’ ones. As some decisions are made on intuition and others require a broad range of data to support them, we interviewed a number of CEOs about how they make decisions, and how intuition and data can work together.

To put this to the test, Criticaleye spoke to CEOs from different sized organisations, interviewing David Brennan, the CEO of AstraZeneca plc; Alan Parker, who stepped down as CEO of Whitbread plc in December; Geraint Anderson, the CEO of TT Electronics plc and Ian Bowles, the CEO of Allocate Software plc and Graeme Butterworth, General Manager Global Process Services, IBM.




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