Leaving behind a year of uncertainty, worldwide political drama and a rising cost-of-living crisis, the landscape has never seemed so unsettled for businesses today. However, it's important that leaders attempt to regain a foothold against this backdrop. This annual Accenture report - newly rebranded 'Accenture Life Trends', discusses five trends that will alter the power dynamic between brands and people in the upcoming year.
The report calls for the development of reslience-based skills and the increased utilisation of technology, while placing heavy emphasis on the customer. Technology is seen as the best tool to help develop communal bonds with customers to support their brands as quickly as possible.
Key takeaways include:
Read, watch & listen to some of the latest thought leadership from our Community.
We use cookies to improve your experience. By using our site, you agree to our use of cookies.