Customer Engagement: The Chief Experience Officer Plays the Transformer
Since the pandemic has changed buying behaviours, customer experience and brand loyalty have become the top priorities for businesses. In this report, Criticaleye Partner, TCS, explores the role of the Chief Experience Officer (CXO) and how personalisation at scale has become the new norm.
Key takeaways:
A CXO must now take on the role of a transformer or change agent.
99 percent of people feel that the brands they interact with are not meeting their expectations.
A recent CMO study shows that almost every brand is struggling to get a composite view of its buyer.
Read, watch & listen to some of the latest thought leadership from our Community.
Data-driven HR
Large corporations must radically transform their operational and organisational structures. The future lies in skills-based organisations, where talent is the cornerstone of success.
Featuring commentary from:
...
With increasing pressure on businesses to ‘do no harm’, leaders need to ask themselves: ‘what do we want to stand for as a business’? In the report based on opinion research from 1,200 C-Sui...
Despite the presence of significant market challenges and rising political risk, will 2024 be a good year for dealmaking? In this report, Criticaleye Partner AlixPartners explores how European private equ...