In this Criticaleye article adapted from his book, The Marketing Accountability Imperative, Prophet CEO, Michael Dunn, explores the six critical value levers that he believes must be pulled to reveal the true value that marketing delivers to large organisations. Features commentary from IBM's Director of Marketing, Andy McFarlane, Glenn Thomas, Managing Director, Strategy and Marketing, GE Commercial Finance and Simon Thompson - European Managing Director of lastminute.com.
Read, watch & listen to some of the latest thought leadership from our Community.
The CFO of a growth company is tasked with laying out the financial pathway to support its growth objectives. This involves fundraising, capital allocation and reporting, but nowadays the role is much broader. Criticale...
This research, conducted at our CFO Retreat, subtitled New Models for Growth, provides a fascinating insight into the challenges and priorities for CFOs this year. Key findings from Criticaleye's CFO Research:&nb...
In the latest edition of our CFO interview series, Andy Agg, CFO at National Grid spoke to Criticaleye on how the role is evolving and leading transformation.
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