It is well understood by organisations that their brands are of paramount importance. Consequently, they receive significant time, attention and investment. What is less understood is the importance of personal brands to people’s success and happiness, as well as the positive impact this has on the organisations they work for. In this article, Charlie Wagstaff, one of the Founders of Criticaleye, The Network of Leaders, shares some of his observations on how senior individuals in business can build and enhance their own brands.
With contribution from: Siva Shankar, Stephen Pain, Andy McFarlane, Bernard Cragg, Jon Slatkin, Molly Jackson and John Allbrook
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